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Technology Clients
Crawford Communications has served clients in the technology industry that include:
- 101 OnLine - videotext service
Organized a Washington, D.C. press conference that generated local and national media coverage for
the introduction of a mass market computer information service developed by this French-based
start-up; conducted media training for company executives.
- Autotown - automotive software
Provided strategic guidance and public relations support for this start-up's introduction of a new
integrated software program designed to improve all aspects of automotive dealership marketing and
management at the National Automotive Dealers Association in Orlando, Florida.
- Broderbund - consumer software
Provided public relations counsel and support for the launch of the newest version of Print Shop, the
company's flagship software program for consumers.
- Opticom Corp. - computer services
Promoted the launch of "Faxview," a fax service that enabled residential real estate agents and
their clients to access and view MLS properties throughout the San Jose market.
- Pacific Bell - telecommunications
Served as subject matter specialist for the company's business voicemail service;
provided publicity support targeted to trade and business media; interacted with voicemail product
managers; and conducted media training for executives who served as media spokespersons.
- Standard Telecom America - pagers
Provided strategic guidance and public relations support for the company's introduction of a new
line of Nixxo pagers at the Personal Communications Showcase trade show.
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