Crawford Communications has served retail and consumer clients that include:
Retail and Consumer Clients
- Blockbuster Video - national movie rental chain
Developed radio station relationships extending the company's national media buy and partnered with
stations to create and implement local promotional activities; developed and managed special events
for the Blockbuster Entertainment Awards and major movie rental releases such as Titanic.
- Commuter Products Corp. - retail catalogue
Created national publicity program to introduce the premier issue of the company's four-color retail
catalogue with over 100 products designed especially for commuters; positioned the company as the
first national product resource for commuters; generated more than 300 print and broadcast media
placements including NBC's Today Show, The Los Angeles Times, Newsweek and UPI -- all within a
three-month time period.
- 7-Eleven/Northern California - convenience stores
Assisted marketing and field operations in a variety of communication areas including enhancing the
company's national media buy with local promotional opportunities; developed and coordinated grand
opening activities for new stores; managed press events and worked with local government
agencies to support programs such as Operation Chill and Come of Age.
- The Trades Guild - homeowner assistance service
Provided strategic guidance and publicity support that positioned the organization as a resource to
consumer reporters, and gained increased media coverage throughout the San Francisco Bay Area.
- Primal Lite - decorative home products
Created a national publicity plan that produced media coverage for the introduction of this company's
new line of decorative lights for the home.