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Retail and Consumer Clients

Crawford Communications has served retail and consumer clients that include:
  • Blockbuster Video - national movie rental chain
    Developed radio station relationships extending the company's national media buy and partnered with stations to create and implement local promotional activities; developed and managed special events for the Blockbuster Entertainment Awards and major movie rental releases such as Titanic.

  • Commuter Products Corp. - retail catalogue
    Created national publicity program to introduce the premier issue of the company's four-color retail catalogue with over 100 products designed especially for commuters; positioned the company as the first national product resource for commuters; generated more than 300 print and broadcast media placements including NBC's Today Show, The Los Angeles Times, Newsweek and UPI -- all within a three-month time period.

  • 7-Eleven/Northern California - convenience stores
    Assisted marketing and field operations in a variety of communication areas including enhancing the company's national media buy with local promotional opportunities; developed and coordinated grand opening activities for new stores; managed press events and worked with local government agencies to support programs such as Operation Chill and Come of Age.

  • The Trades Guild - homeowner assistance service
    Provided strategic guidance and publicity support that positioned the organization as a resource to consumer reporters, and gained increased media coverage throughout the San Francisco Bay Area.

  • Primal Lite - decorative home products
    Created a national publicity plan that produced media coverage for the introduction of this company's new line of decorative lights for the home.