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Food and Beverage Clients

Crawford Communications has served clients in the food and beverage industry that include:

  • Napa Valley Vintners Association - wine industry association
    Conducted a communications audit of opinion leaders to assess perceptions about the impact of phylloxera on Napa Valley wines; proposed recommendations for a communications program to address the situation in the context of other issues facing the wine industry.

  • 7-Eleven - Northern California convenience stores
    Provided promotional and publicity support in Northern California for introduction of the company's new upscale wine program and other new products including Früt Cooler frozen beverages, Bakery Stix and El Taco.

  • Perotti's Italian Mixes - specialty foods
    Advised sole proprietor in developing a new strategy to reposition this specialty food business and assisted in obtaining publicity in key markets where the products are sold.

  • St. Supery Vineyards and Winery - Napa Valley winery
    Promoted the start-up of this operation including a six-city media tour for the winery's CEO; created a promotional prototype for the winery's introduction of "Smellavision" in retail outlets.

  • Specialty Brands - consumer food products
    Promoted National Family Bread Baking Month sponsored annually by Fleischmann's Yeast, one of the company's leading brands.